Marketing for new real estate clients is challenging, especially when you consider that very few people in your target audience are going to make a decision while they are researching. For example, someone who is looking for a realtor will check options they are familiar with, new options that are local as well as ones that are recommended by friends.
Each of those options requires you to have a strong web presence and establish yourself as an experienced and knowledgeable realtor in your area. However, if you want to take matters into your own hands and market more aggressively, two of the most proven options include email and direct mail marketing.
Benefits Of Email
Want to reach 100,000 residents in your area? Facebook and email marketing are going to offer you the two most cost-effective ways of doing that. However, with Facebook you will not be able to reach that audience multiple times without paying each time. On the other hand, if you are marketing via email, you own those records and are able to reach the audience as often as you want.
Not only is email more cost-effective but it also can thin out less interest traffic. For example, if you run a campaign on Facebook to 100k viewers in your area, the app does not know who owns a home, who is looking and so forth. You can create a 100k list based on people who own homes as well as people who have shown an interest in local real estate.
Benefits Of Direct Mail
While it is more expensive, direct mail cuts out the digital stuff and allows you to send content directly to someone else’s home. It does become costly to do that every month which is why most realtors wait for each quarter. Does it get results? Of course, it also is a great way to get traffic to your website or social media.
Direct mail needs to focus on what’s been sold and what important news is there in the area. You do not want to bombard this content with anything sales pitch like because it will not get your results. Direct mail produces results when people who receive the flier have an interest in a property for sale or want to work with a local realtor.
Why Email Over Direct Mail?
If you are a realtor, email marketing is going to work better for you from a cost basis. If you are sending out mailers, the cost versus the return on investment can be too much, especially if you have to play the waiting game. Email allows you to reach that audience again and again at a fraction of the price.